Use targeted subject lines for segmented audiences

Email subject lines can make the difference on whether or not your email gets opened, or even noticed, in a crowded inbox. See what it takes to craft great ones time and time again in this post. In any relationship, your opening line sets the tone for what’s to follow and emails are no different. Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA).

A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging your reputation with your customer and search engines. In fact, 69% of email recipients report email as spam Latest Mailing Database based solely on the subject line. Even if your subscribers don’t report an email as spam, people typically look to the subject line to determine whether or not to open the email at all.

And even in a post-MPP world where open rate tracking is less reliable, you should still be following subject line best practices. Clever, attention-getting email subject lines can increase engagement and keep your emails where they belong — in the inboxes of your prospects and customers. That’s why it’s important to focus on your subject lines as an important part of your email marketing campaigns.