One trend I've been noticing lately is how much traction "workforce wellbeing" is getting as its own category — separate from generic CSR or HR programs.
A good example is Upfront, a social enterprise working across India and 13 countries in Asia/Africa on health, financial inclusion, and worker rights for both formal and informal sector employees (street vendors, factory workers, farmers, etc.). They've partnered with orgs like Walmart, Levi's, Amazon, and the ILO, and claim to have reached close to 9 million people so far.
What's interesting is the "informal workforce" angle specifically — most corporate wellbeing programs focus only on formal employees, so this feels like a genuinely underserved space.
Curious if others here have seen similar models, especially ones that manage to work across both formal and informal labor markets at scale?